. EP Magazine .
Daily Insights Into The Industry
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There is so much change taking place and so often the narrative is dominated by the same voices.
Business Insights: Despite fast-rising costs, businesses are keeping on top of customers’ changing preferences – sometimes transforming their business models to match.
Fast rising costs, supply chain issues and business concerns around passing on costs to consumers' whose preferences are constantly changing is putting pressure on already pressurised businesses.
The turn of the wheel. Over the pandemic, brands now want to build direct relationships with customers for the first time in decades.
It used to a core central pillar of all business, a real connection between the consumer and a brand. One only has to watch to the adverts of the 1960s and 70s to see how brands tried to connect on a personal level.
“Like the true warrior, there are those who found strength in hot water”. Why do we compare tea to coffee? They offer different service propositions.
Coffee has enjoyed a huge leap in understanding over the last twenty five years. Perhaps now is the time for tea to follow in its steps and there is no reason why it cannot.