The definition of Soft Power has evolved over time. Originally coined by Joseph Nye in the late 1980s, the term "soft power" was focused on the ability of a country to persuade others to do what it wants without force or coercion.

This Summer, EP is proud and delighted to be publishing a range of new features, ideas and thinking from talents from emerging generations.

In recent weeks, many companies have begun to talk increasingly positively about results and performance. Many in city centres are starting to claim that they are now back to 2019 levels which is encouraging.

It has often been said that the industry is world-class but most accept that it still faces a range of challenges which it needs to overcome including recruitment, higher education, development of talent, diversity and image.