Learning from the sport culture
Since the beginning of 2018, IndiCater has been proudly sponsoring several events with international sports stars. We have been incredibly lucky to have had sports men and women from a variety of disciplines. We have all learnt lots and believe the sports world can provide fascinating learning for our own industry.
By Jonny Stevens, Business Development Director at IndiCater


One thing every speaker has had in common is their sheer determination and drive not to give up, failure is not an option.Regularly getting up at 5am in the freezing cold to achieve something amazing becomes normal life if you want to reach your goal. Whether that was to qualify for the Olympic games or win a championship, there was a common key thread – team. In both team and individual sports, the people who are involved are key to success. The level of trust and respect for each member helps cement a solid relationship. An individual sport may only have one person participating but there is a huge team of people helping them to achieve their aim, whether they are a coach or physio they are made to feel part of the end goal.There are great lessons about teamwork and culture that we can learn from sport.
