Why Sustainability Is Now the Key Driver of Innovation?


Why Sustainability Is Now the Key Driver of Innovation?

Sustainability is no longer a peripheral activity, it is fundamental to customer engagement, community engagement and recruitment and retention of the best talent. The quest for sustainability is indeed transforming the competitive landscape, making processes not only more environment-friendly but also more efficient and innovative.

Change is in fact happening in business and society.

  • Forbes wrote that China will see an investment of $2.5trln into green technology in the next decade, in the search for efficient alternative energy sources.
  • Heathrow Airport is launching a sustainability super-strategy ahead of this expansion, aiming to transition to 100% renewable energy,

Disruptive innovation can help both established and new organisations who are thinking differently in finding new solutions to answer both changing consumer needs and the evolving value sets of both this group and their employees.

Are we ready to rethink our products, technologies and processes by putting innovation and sustainability at the forefront?


Save the Date:

Thursday 30th March 2017

Sustainability and Innovation Forum

On 30th March, we will explore the impacts of these changing needs and get insight from leading players in the importance of Food Waste inclusion not only in sustainable strategies, but in the whole business structure.

The speakers at the event will be offering different insights, from across the hospitality industry and companies of varying size.
The event is sponsored by Winnow

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