The narrative and memorable experience of ART

ART tells a story and appeals to the senses

Art should inspire an emotional response. It is personal and subjective but it should make us feel something. In hospitality it adds to the growing need for deeper experiences. Combined with fine food and beverages and quality service, it is powerful.

To discover this art, it needs to be accessible and moving. Today it must also be community-oriented and can act as not only a additional revenue stream for business but as a story line to bring in people.


The arts can refer to theory and physical expression

It is creativity found in societies and cultures and when done right and told with the right story, its a strong personal connection. Art gives us the ability to see the world through fresh eyes. It should be celebrated and showcased and all of the above forms should be welcomed into Hospitality with open arms.

Gavin Penn, an artist based in Northumberland, enjoys the challenge of painting people and capturing the emotions the face and body can provide.

Gavin painted “on Point” (left, £900) and the below dancers. He drew inspiration from his girlfriend who at the time was a dancer. “I didn’t really know anything about dancing and the performances so went along to watch …and thought “wow” everything is here for painting, lighting, drama, atmosphere, costumes, beautiful people everything needed to produce great paintings.”

Gavin create a whole series of paintings working with various dance companies such as Ballet Central, Mathew Borne and Northern Ballet Theatre. He enjoys the challenge of painting people and capturing the emotions that the face and body can provide. He explains, “In painting faces the smallest brush stroke can change the expression. My paintings engage the viewer to create the story of the painting, “What’s that person thinking?” and allow the viewer to have their own interpretation into the image on the canvas.”

“movement” £1200

“shoes” £1400

This sculptor below named “Dahlia Cuore” was created by London based artist, Helen Brough, whose Heart of the Dahlia is 200 cm x 200 cm x 200 cm. Made from 10 layers of ¼ inch PERSPEX that has been laser cut.

Helen studied at the Chelsea School of Art and is celebrated for her innovative use of materials and technique combinations.

The piece is suspended from woven aluminum and was partly commissioned by British Land for the Primrose Atrium at Broadgate. The sculpture is priced at £10,000 plus shipping and installation.

If you would like to find out more or enquire about these pieces please contact 

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