The courage to present something new

One of the most common objections to innovation is that a business is “not ready.” When dealing with something that causes positive change, it can make some companies take a step back. This is natural and apetito, the established food solutions business, understand this reaction and in turn focus on helping people become more ‘ready’. It is this support and method that is making them stand apart in a highly competitive space.

It’s a bold move to challenge the market, but Mark Smalley, the young leader at the helm of this approach, is ready and confident their unique proposition is right for the market as Brexit looms.

apetito’s perception is changing in the hospitality world. Once considered a food solution fundamentally in the healthcare sector, the business is expanding into new markets and exploring various partnerships. Their new offer, an innovative retail meal proposition comprised of frozen entrees, toppings and sauces, is a potential solution for many corners of the hospitality sector. Whether fuelling a workforce, visitor experiences, stadia, hotels and more, the appeal is that the nutritional food can be assembled with ease and delivered straight to site. Therefore businesses are able to provide traditionally plated restaurant quality meals whilst being able to de-skill and de-risk the kitchen. This obviously isn’t for everyone but by saving time, money and space it has a great appeal for various markets – not forgetting staff and visitor dining, education, large scale B&I and conferencing.

The man leading this charge into new markets is Mark Smalley who has been on some journey since joining apetito on their graduate scheme in 2013. During this time Mark has used almost old-fashioned skills to become responsible for the strategic growth and development of apetito retail into both existing and new markets. Mark believes in the power of trust and is a valuable example of a business investing in young talent and allowing them to develop into a leader. It is sadly rare in today’s modern world and apetito should be praised for this approach. Not only are they launching a new offer in a challenging market, they are placing trust on a young man’s shoulders. It is bold and praise worthy.

However Mark’s shoulders are more than capable. His remit is to develop a multi-million-pound retail division within the next five years. As perception changes, apetito are also presenting a strong commercial business argument. Brexit is bringing trialling times and when adding in rates and rents plus food cost pressure, it’s no wonder the industry is looking for new solutions. Therein lies the advantage for apetito and for those who partner with them, they can build something special that does bring a positive challenge for the traditional commercial model. It is no secret that the UK is facing issues over productivity, leadership. Food can play such an important role here.

The important part for all is that the offer is still what the customer wants and ensures their satisfaction is matched and exceeded. When the kitchen is sometimes seen as a world of antisocial hours with low pay and in patches, a murky reputation, it’s no surprise that its time to start looking at new ideas and innovation.

For those who believe they’re not ready for change, one only has to look at the precarious world of chefs as a sign that Brext will bring more issues. Whilst the causes of the chef shortage can be debated, operators will begin to look at offering quality produce but with easy preparation and less time involved. The important part for all is that the offer is still what the customer wants and ensures their satisfaction is matched and exceeded. When the kitchen is sometimes seen as a world of antisocial hours with low pay and in patches, a murky reputation, it’s no surprise that its time to start looking at new ideas and innovation.

This is where apetito really score highly. They have used their vast experience, core values of ‘Great Food To be Proud Of’ and ‘Passion for Service’ and sustainable growth to really showcase what they can provide. They are a conscious food service provider, with the Queens’s Award for Enterprise in 2005 and also 2016 and are working hard to combat the current and future problems in the sector. With a robust structure and genuine international pedigree, apetito push all the right buttons, and it is fascinating to watch as they bring their offer to life.