Meet Massimo Franchi, the inspirational character driving a traditional Gelato Company into the London market. The business, Badiani, is a leading historical geleteria. Originally from Florence and which first came to life in the 1930s.
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With Italian food being one of the leading cuisines in London, there is a huge demand for real authentic products that can help restaurants offering the best offer.
We were delighted to hold another of our popular Entrepreneurs Pitch events and our thanks go to Joelson Wilson LLP for hosting, all of the pitchers and our audience of industry experts.
If you were to somehow plot all of the new products ever introduced, what would it look like?