The hospitality sector is renowned for its ability to relax and reward people by proving environments for people to dine, stay, laugh and enjoy, but it is harder for disabled people to enjoy a drink, meal out or overnight stay. However this is beginning to change and is being driven, in many ways by the recently renamed Blue Badge Access Awards. With the awards launching this year at the Independent Hotel Show on Wednesday 17th October, now is the time to find out why this is so important and be inspired to make changes to improve the disabled customer experience.
Improving access and providing enhanced experiences for all guests and traveller, particularly those with disabilities, should be of the utmost importance to any hospitality or retail business. There are many real (and perceived) barriers that make it harder for disabled people. It can start with effective communication, creating positive customer experiences and ensure business are disability friendly – for those with physical, learning and mental disabilities.
The Purple Pound has been called the largest untapped market in the past. It has been argued that the social model of disability holds that a person is not disabled because of their impairment but due to the physical and attitudinal barriers in society. By becoming more equal, inclusive and accessible it makes core business sense and will empower so many.