Aren’t you bored hearing that Hospitality is not a profession?
Over the last few weeks we have seen a new momentum to the old discussion piece that says that the Industry is not viewed as a profession and as result loses out. This is an argument of the past. A number have approached us arguing that they are frustrated that the Industry is not viewed as a profession as with other disciplines. Over the last year we have spent a lot of time with investors, corporate ﬁnance, lawyers and accountants and there is one truth we have learnt – they respect hospitality greatly and really enjoy the dynamics of the sector. The one group that needs to understand that the industry is respected is the industry itself. We are fortunate enough to work in one of the most exciting of industries where professionalism is displayed by the great chefs, waiting staff and managers across the country.
Moreover, we would argue that Hospitality leaders are as honourable a group as one will ﬁnd. It really is time to put away this argument. The whole debate does remind one of the perspective put forward by Viscount Thurso many years ago about the theory of equality of respect which says that it is important that people are judged by the quality of their work, not the money that they earn – and he is absolutely right. It is the bedrock of Hospitality as there are many great employees that can make the Industry excellent.
The Industry does not need to look over and envy at any other sector. It just needs to believe in itself and its people. Industries are judged today by performance, innovation, service and people and Hospitality scores highly in all these areas. There are other sectors that face greater crisis but just don’t lack in self-conﬁdence.
The irony is that Hospitality will often be better. The Industry is one of the leading employers in this country. It contributes signiﬁcantly to both the economy and back to shareholders. It has become central to daily life and to society.
However we do need, it can be argued, to earn the ear of government better but Government wants to ﬁnd solutions to problems and the industry has always worked to solve its own issues. Our challenge is to ensure the ground is laid for the next generations and we do really support young talent. We also do need to tell our story better. For whatever reason we have struggled to sell our story but we do need to.