Snact’s new packaging deal

Fruit jerky pioneers partner with TIPA to reduce waste

Snact, the sustainable snack company that uses surplus fruit to tackle food waste, has announced it’s launching 100% home compostable packaging and so is tackling packaging waste too!

Snact’s fruit jerky is not new to the EP network – in December last year, they launched their new range featuring three delicious flavours. Made in the UK with 100% fruit and no preservatives or additives, Snact’s jerky is now packaged in fully compostable packaging – a first of its kind in the UK – that offers the same end-of-life organic waste properties as the fruit jerky it wraps.

The packaging was developed by TIPA, a sustainable packaging company from Israel that Snact was introduced to a few months ago. Their innovative packaging, which is just as durable and impermeable as ordinary plastic packaging, acts like an orange peel, biologically decomposing within just 180 days and becoming fertiliser for the soil.

Speaking about the partnership, Ilana Taub, co-founder of Snact, said, “When we launched our fruit jerky product last December we had to use traditional plastic packaging as we had struggled to find an environmentally friendly option that had the functional properties that we required as well as being food safe. Earlier this year we were introduced to TIPA by another company and quickly realised it was the perfect option to build on our environmental and social ethics.

“As an environmentally-conscious brand, our customers – or Snactivists – wanted to see us leave plastic packaging behind and now we have the perfect solution to do this and build on our own eco credentials. We’ve been required to make minimal changes to production and design, simply adding a statement to show we’re proud of the move to a fully compostable pack design.”

In tests run by TIPA’s labs to simulate home composting conditions, the new Snact packaging was seen to decompose in just 24 weeks. Most commonly available laminates for food packaging today are non-recyclable, so this partnership marks a significant step for both brands as they move to a truly holistic solution to reduce the unsustainable volume of non-recyclable waste currently generated by the industry.

While TIPA’s packaging solution is slightly more expensive than traditional plastic films, the Snact team didn’t hesitate for a second when the opportunity arose. “There’s so much plastic waste on this planet already, we didn’t want to keep contributing to that,” commented Snact’s other co-founder Michael Minch-Dixon. 

“About a year-and-a-half ago, it even got to the point where we were close to ending Snact because we couldn’t find a solution for packaging we were happy with. Eventually, we decided to launch our brand with plastic film but knowing we wouldn’t rest on our laurels until we found something better.”There is a huge rise in compostable packaging as foodservice providers and restaurants look for more sustainable packaging solutions. It makes sense that the snack industry would like to do that too, with so many snack purchases being impulse and convenience buys.

Snact says this is just another step in their mission to be a truly sustainable snack company – where and when they can, they will keep on improving their processes and products to fulfil that goal.