It is a slogan developed by Adidas that states that sport has the power to change lives. The argument says “Sport is central to every culture and society and is core to an individual’s health and happiness. We believe that through sport, we have the power to change lives.
By Chris Sheppardson, Managing Director, EP
We work every day to inspire and enable people to harness the power of sport in their lives. Everything we do is rooted in sports. We aim to create an environment that is inspiring and filled with creative energy.
All good and true but restaurants and food service can play an even more important role in society. Food really does bring people together and impacts on literally everyone’s lives from a child to a senior: from a couple to a family. In a world where people are feeling ever more stressed, lonely and pressurised, restaurants do play a crucial role in bringing people together and bringing people together is one of the most important things we should all strive to achieve more of.
If one wants to make the society argument, then the core pillars of society have been eroded in trust and respect – the Church, education, GPs and the old bank manager and family lawyer. All are trusted less. Hotels, restaurants and pubs can fill this gap and play a very important social role if they can start to think bigger about how this can be done. The same re food service in business, hospitals, and schools.
“Food today excites people. People want to be inspired by what they eat and more importantly they want to sit in restaurants that do bring people together and are relaxed.”
The average lunch break today is 27 mins and research shows that of that less than 50% of the time is spent in good old fashioned social interaction. People are social animals. They are also tribal. Sport has the power to bring people together as it brings together tribes. Watch how many happily socially interact in the midst of a sports match – with humour, laughter and an energy that is often missing in working life. There are many reports as to why professionals find it easier to let themselves go in following sport. It can free them for a brief time – but still restaurants and food today can play a far bigger role.
Food today excites people. People want to be inspired by what they eat and more importantly they want to sit in restaurants that do bring people together and are relaxed.
This can be a new golden time for food service and hospitality – if it can understand just what an important role that it does play today. Food service has the power to bring people together. It may not change lives but it can help welfare and mental health.