1st December 2021 – EP, HVS, Bird&Bird and AlixPartners Seminar – Hotel Growth Through Innovation

Wednesday 1st December 
16:00 – 19:30 GMT (in-person) 16.30 – 18.00 GMT (online)

We are pleased to present our next seminar, looking forward to the future of the hotel sector and the innovative new models emerging in the post-Pandemic world.

We will be examining these new models from all angles, including the following:

Growth opportunities through franchising/management contracts

Dark kitchens – innovative use of hotels, partnering, better use of real estate

Overcoming issues such as supply chains, availability of talent

Technology / robotics


Disruption is everywhere in the global economy and the impact of the Pandemic has accelerated many of the changes caused by this disruption. Opening the seminar will be Brian Kalms, Managing Director of AlixPartners London. Brian will explore the key macro disruption trends, how they impact on the consumer and how this is showing up in the hotel industry.

We are delighted that Kate Nicholls OBE, CEO of UKHospitality, will then present her version of the ‘State of the Union’ insofar as it impacts the hospitality sector and specifically her vision of the future in a post-Pandemic world.

Karen Friebe, Head of Bird & Bird’s Hotels, Hospitality and Leisure team will then moderate a panel of experts including Eric Jafari, Chief Development Officer at edyn, David Kellett, Senior Director – Hotel Transactions at Invesco and Russell Kett, Chairman of HVS.

This event will be held live and also broadcast online from the Bird & Bird London office.

We have a limited number of audience tickets available, and you will be able to express your preference for online or in-person attendance during the registration process. Those attending in-person will be invited to join us for drinks after the event.

We hope can you can join us. Please register using the RSVP button above.

Russell Kett, Chairman, HVS
Karen Friebe, Partner, Bird & Bird
Chris Sheppardson, Chief Executive Officer, EP Business in Hospitality
Graeme Smith, Managing Director, AlixPartners

Bird & Bird
12 New Fetter Lane
London EC4A JP
Click for directions

Click Here to Register

We very much look forward to the pleasure of your company on December 1st for our last seminar of 2021.